Privacy policy

Last updated: June 26, 2026

At Mutiara Heritage, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit mutiaraheritage.com, make a purchase, or otherwise interact with us (collectively, our “Services”). By using our Services, you agree to the practices described in this policy. If you do not agree, please discontinue use of our Services.

1. Information We Collect

We collect personal information in the following ways:

Information You Provide Directly

When you browse, create an account, or place an order, you may provide:

Contact details — name, email address, phone number, and mailing address
Order and billing information — shipping address, payment confirmation details
Account credentials — username, password, and security questions
Shopping activity — items viewed, saved to your wishlist, or added to your cart
Customer support messages — any information you share when contacting us

Providing this information is voluntary, though some features may not function without it.

Information Collected Automatically

When you visit our Site, we automatically collect usage data through cookies and similar technologies, including:

Device and browser type
IP address and general location
Pages visited and time spent on the Site
Referring URLs and clickstream data

Information from Third Parties

We may receive information about you from trusted partners who help us operate our Services, including:

Shopify — our e-commerce platform, which powers our store and checkout process
Payment processors — who handle billing and payment verification to fulfill your orders
Advertising and analytics partners — who help us understand how visitors interact with our Site

2. How We Use Your Information

We use your personal information to:

Process and fulfill your orders, including shipping and handling returns or exchanges
Manage your account and send transactional notifications (order confirmations, shipping updates)
Respond to your questions and provide customer support
Send marketing communications by email, text, or post — you may opt out at any time
Personalize the advertising and content you see on our Site and elsewhere online
Detect and prevent fraud, abuse, or security incidents
Comply with our legal obligations and enforce our Terms of Service

3. Cookies

Like most websites, we use cookies and similar tracking technologies to improve your experience, remember your preferences, and analyse how our Site is used. Shopify’s use of cookies is described at

shopify.com/legal/cookies

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our Site.

4. How We Share Your Information

We do not sell your personal information for money. However, we do share it with certain partners to operate our business, and some applicable laws may define certain types of data sharing as a “sale” even without payment. We want to be transparent about who we share with and what protections apply.

Service Providers

Service providers are companies we contract to help us operate our business. They are contractually required to use your data only to provide services to us, and are not permitted to use or sell it for their own purposes. This includes:

Shopify — our e-commerce and store platform
Logistics and fulfilment partners — to ship your orders and manage returns
IT and security providers — to maintain and protect our infrastructure
Marketing and analytics providers — to help us understand how customers interact with our Site
Customer support tools — to help us respond to your enquiries

Third Parties

In some cases, we share data with third parties who operate under their own privacy policies and are not contractually limited to using your data solely on our behalf. We only do so as permitted by applicable law. This includes:

Payment processors and networks — who need your information to complete transactions and may use it to provide their own services (e.g. fraud prevention)
Advertising and marketing partners — to show you relevant content on other websites or platforms

Other Circumstances

We may also share your information in the following situations:

With your consent — for example, when you connect via a social media login or request third-party shipping
Corporate transactions — in the event of a merger, acquisition, or sale of assets
Legal requirements — when disclosure is required by law, court order, or to protect the rights and safety of Mutiara Heritage and others

5. User-Generated Content

Our Site may allow you to submit product reviews or other public content. Any content you post publicly is visible to other visitors. We encourage you to use caution when sharing personal details in public areas of the Site, as we cannot control how others may use that information.

6. Third-Party Websites

Our Site may contain links to third-party websites. These sites have their own privacy practices, and we are not responsible for their content or policies. We encourage you to review the privacy policy of any site you visit.

7. Children’s Privacy

Our Services are not directed at children under 16 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us and we will promptly delete it.

8. Data Security & Retention

We implement reasonable security measures to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. We recommend avoiding sharing sensitive information through unsecured channels.

We retain your personal information for as long as necessary to provide our Services, fulfil the purposes described in this policy, comply with legal obligations, and resolve disputes.

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access — request a copy of the personal information we hold about you
Correction — ask us to correct inaccurate or incomplete information
Deletion — request that we delete your personal information
Portability — receive your information in a portable format
Opt-out of targeted advertising — including by enabling the Global Privacy Control (GPC) signal in your browser
Restrict processing — ask us to limit how we use your data
Withdraw consent — where our processing is based on your consent
Appeal — if we decline your request, you may appeal our decision by replying to our response

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before fulfilling a request. You may also designate an authorized agent to act on your behalf.

We will not discriminate against you for exercising your privacy rights.

10. Marketing Communications

We may send you promotional emails and other marketing communications. You can unsubscribe at any time by clicking the “Unsubscribe” link in any of our emails. Even after opting out of marketing, we may still send you transactional messages related to your orders or account.

11. International Data Transfers

Your information may be stored and processed outside your country of residence, including in the United States. If we transfer personal information out of the European Economic Area or United Kingdom, we rely on recognized legal mechanisms such as the European Commission’s Standard Contractual Clauses to ensure adequate protection.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and operational reasons. Any updates will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically.